Sabtu, 20 November 2010

[S127.Ebook] PDF Download Zero-Base Budgeting: A Practical Management Tool for Evaluating Expenses (Wiley Series on Systems and Controls for Financial Management)

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Zero-base Budgeting: A Practical Management Tool for Evaluating Expenses (Wiley Series on Systems and Controls for Financial Management)

  • Sales Rank: #773833 in Books
  • Published on: 1973-01-26
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 231 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
It's good but ...
By Vince Towers
Nothing else but common sense, the concepts, the method, the examples. I think it's to much text to communicate just a few valuable concepts.

2 of 2 people found the following review helpful.
Still the original classic
By Logan M. Cheek
Although ZBB is somewhat less in use today than when Peter Pyhrr introduced it in this book, it has undergone a number of refinements. In the current business, economic and public budger difficulties, this deserves a re-look. Although few organizations use the process on a regular annual budgeting cycle, it remains highly appropriate every 3-5 years. Why? I've always argued it is not a process of draconian, budget cutting, gore your oxen. (Although that's what the name unfortunately suggests.) Rather it is a disciplined process of seeking out and assessing creative alternatives to do the job better, or more productively.

Sometimes this does result in less spending. But more often, it results in increased spending, but with substantially higher benefits.

3 of 4 people found the following review helpful.
Great resource for budgeting
By Michael Cramer
Still the best book around to demonstrate the best principals and practices for creating non-incremental budgets. Very worthwhile read for those in the field.

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Selasa, 16 November 2010

[Y789.Ebook] Free PDF Applied Multivariate Research: Design and Interpretation: 1st (First) Edition, by aa

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  • Sales Rank: #3550030 in Books
  • Published on: 1994
  • Number of items: 2
  • Binding: Paperback

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Minggu, 14 November 2010

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A helpful guide for married couples to keep the passion in their marriage, far beyond the honeymoon. Each chapter gives practical exercises to help uncover problem areas and inspire ideas to improve your relationship.

  • Sales Rank: #2287051 in Books
  • Published on: 2015-07-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .23" w x 5.25" l, .25 pounds
  • Binding: Paperback
  • 102 pages

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0 of 0 people found the following review helpful.
A truth in marriage
By Araminta Self
Im a woman who's been married for 17 years with my share of secrets, as well as ups and downs. I learned to treasure my husband. Not just love him not just want him not just need him in my life but truly treasure him. He is the single most important person in my world next to my son. I've asked him multiple times why he stays with me and he says because you're my best friend. Sherry often Makes this pointoften in her book; how when you were married to become each other's best friends. She is a phenomenal author she has a way with words and away with wisdom. I see her as a mentor and I'm glad I know her.

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Sabtu, 06 November 2010

[F955.Ebook] Fee Download Linear Estimation, by Thomas Kailath, Ali H. Sayed, Babak Hassibi

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This original work offers the most comprehensive and up-to-date treatment of the important subject of optimal linear estimation, which is encountered in many areas of engineering such as communications, control, and signal processing, and also several other fields, e.g., econometrics and statistics. The book not only highlights the most significant contributions to this field during the 20th century, including the works of Weiner and Kalman, but it does so in an original and novel manner that paves the way for further developments in the new millennium. This book contains a large collection of problems that complement the text and are an important part of it, in addition to numerous sections that offer interesting historical accounts and insights.

  • Sales Rank: #1576244 in Books
  • Published on: 2000-04-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.80" w x 7.00" l, 3.10 pounds
  • Binding: Paperback
  • 854 pages

From the Inside Flap
Preface

The problem of estimating the values of a random (or stochastic) process given observations of a related random process is encountered in many areas of science and engineering, e.g., communications, control, signal processing, geophysics, econometrics, and statistics. Although the topic has a rich history, and its formative stages can be attributed to illustrious investigators such as Laplace, Gauss, Legendre, and others, the current high interest in such problems began with the work of H. Wold, A. N. Kolmogorov, and N. Wiener in the late 1930s and early 1940s. N. Wiener in particular stressed the importance of modeling not just "noise" but also "signals" as random processes. His thought-provoking originally classified 1942 report, released for open publication in 1949 and now available in paperback form under the title Time Series Analysis, is still very worthwhile background reading.

As with all deep subjects, the extensions of these results have been very far-reaching as well. A particularly important development arose from the incorporation into the theory of multichannel state-space models. Though there were various earlier partial intimations and explorations, especially in the work of R. L. Stratonovich- in the former Soviet Union, the chief credit for the explosion of activity in this direction goes to R. E. Kalman, who also made important related contributions to linear systems, optimal control, passive systems, stability theory, and network synthesis.

In fact, least-squares estimation is one of those happy subjects that is interesting not only in the richness and scope of its results, but also because of its mutually beneficial connections with a host of other (often apparently very different) subjects. Thus, beyond those already named, we may mention connections with radiative transfer and scattering theory, linear algebra, matrix and operator theory, orthogonal polynomials, moment problems, inverse scattering problems, interpolation theory, decoding of Reed-Solomon and BCH codes, polynomial factorization and root distribution problems, digital filtering, spectral analysis, signal detection, martingale theory, the so-called Hh theories of estimation and control, least-squares and adaptive filtering problems, and many others. We can surely apply to it the lines written by William Shakespeare about another (beautiful) subject:

"Age does not wither her, nor custom stale,
Her infinite variety."

Though we were originally tempted to cover a wider range, many reasons have led us to focus this volume largely on estimation problems for finite-dimensional linear systems with state-space models, covering most aspects of an area now generally known as Wiener and Kalman filtering theory. Three distinctive features of our treatment are the pervasive use of a geometric point of view, the emphasis on the numerically favored square-root/array forms of many algorithms, and the emphasis on equivalence and duality concepts for the solution of several related problems in adaptive filtering, estimation, and control. These features are generally absent in most prior treatments, ostensibly on the grounds that they are too abstract and complicated. It is our hope that these misconceptions will be dispelled by the presentation herein, and that the fundamental simplicity and power of these ideas will be more widely recognized arid exploited.

The material presented in this book can be broadly categorized into the following topics:

Introduction and Foundations
Chapter 1: Overview
Chapter 2: Deterministic Least-Squares Problems
Chapter 3: Stochastic Least-Squares Problems
Chapter 4: The Innovations Process
Chapter 5: State-Space Models

Estimation of Stationary Processes
Chapter 6: Innovations for Stationary Processes
Chapter 7: Wiener Theory for Scalar Processes
Chapter 8: Recursive Wiener Filters

Estimation of Nonstationary Processes
Chapter 9: The Kalman Filter
Chapter 10: Smoothed Estimators

Fast and Array Algorithms
Chapter 11: Fast Algorithms
Chapter 12: Array Algorithms
Chapter 13: Fast Array Algorithms

Continuous-Time Estimation
Chapter 16: Continuous-Time State-Space Estimation

Advanced Topics
Chapter 14: Asymptotic Behavior
Chapter 15: Duality and Equivalence in Estimation and Control
Chapter 17: A Scattering Theory Approach

Being intended for a graduate-level course, the book assumes familiarity with basic concepts from matrix theory, linear algebra, linear system theory, and random processes. Four appendices at the end of the book provide the reader with background material in all these areas.

There is ample material in this book for the instructor to fashion a course to his or her needs and tastes. The authors have used portions of this book as the basis for one-quarter first-year graduate level courses at Stanford University, the University of California at Los Angeles, and the University of California at Santa Barbara; the students were expected to have had some exposure to discrete-time and state-space theory. A typical course would start with Secs.1.1-1.2 as an overview (perhaps omitting the matrix derivations), with the rest of Ch. 1 left for a quick reading (and re-reading from time to time), most of Chs. 2 and 3 (focusing on the geometric approach) on the basic deterministic and stochastic least-squares problems, Ch. 4 on the innovations process, Secs. 6.4-6.5 and 7.3-7.7 on scalar Wiener filtering, Secs. 9.1-9.3, 9.5, and 9.7 on Kalman filtering, Secs. 10.1-10.2 as an introduction to smoothing, Secs. 12.1-12.5 and 13.1-13.4 on array algorithms, and Secs. 16.1-16.4 and 16.6 on continuous-time problems.

More advanced students and researchers would pursue selections of material from Sec. 2.8, Chs. 8, 11, 14, 15, and 17, and Apps. E and R These cover, among other topics, least-squares problems with uncertain data, the problem of canonical spectral factorization, convergence of the Kalman filter, the algebraic Riccati equation, duality, backwards-time and complementary models, scattering, etc. Those wishing to go on to the more recent H¥ theory can find a treatment closely related to the philosophy of the current book (cf. Sec. 1.6) in the research monograph of Hassibi, Sayed, and Kailath (1999).

A feature of the book is a collection of nearly 300 problems, several of which complement the text and present additional results and insights. However, there is little discussion of real applications or of the error and sensitivity analyses required for them. The main issue in applications is constructing an appropriate model, or actually a set of models, which are further analyzed and then refined by using the results and algorithms presented in this book. Developing good models and analyzing them effectively requires not only a good appreciation of the actual application, but also a good understanding of the theory, at both an analytical and intuitive level. It is the latter that we have tried to achieve here; examples of successful applications have to be sought in the literature, and some references are provided to this end.

Acknowledgments
The development of this textbook has spanned many years. So the material, as well as its presentation, has benefited greatly from the inputs of the many bright students who have worked with us on these topics: J. Omura, P Frost, T Duncan, R. Geesey, D. Duttweiler, H. Aasnaes, M. Gevers, H. Weinert, A. Segall, M. Mort B. Dickinson, G. Sidhu, B. Friedlander, A. Vieira, S. Y Kung, B. Levy, G. Verghese, D. Lee, J. Delosme, B. Porat, H. Lev-Ari, J. Cioffi, A. Bruckstein, T. Citron, Y Bresler, R. Roy, J. Chun, D. Slock, D. Pal, G. Xu, R. Ackner, Y Cho, P Park, T. Boros, A. Erdogan, U. Forsell, B. Halder, H. Hindi, V Nascimento, T. Pare, R. Merched, and our young friend Amir Ghazanfarian (in memoriam) from whom we had so much more to learn.

We are of course also deeply indebted to the many researchers and authors in this beautiful field. Partial acknowledgment is evident through the citations and references; while the list of the latter is quite long, we apologize for omissions and inadequacies arising from the limitations of our knowledge and our energy. Nevertheless, we would be remiss not to explicitly mention the inspiration and pleasure we have gained in studying the papers and books of N. Wiener, R. E. Kalman, and P Whittle.

Major support for the many years of research that led to this book was provided by the Mathematics Divisions of the Air Force Office of Scientific Research and the Army Research Office, by the Joint Services Electronics Program, by the Defense Advanced Research Projects Agency, and by the National Science Foundation. Finally, we would like to thank Bernard Goodwin and Tom Robbins, as well as the staff of Prentice Hall, for their patience and other contributions to this project.

T Kailath
Stanford, CA

A. H. Sayed
Westwood, CA

B. Hassibi
Murray Hill, NJ

From the Back Cover

This original work offers the most comprehensive and up-to-date treatment of the important subject of optimal linear estimation, which is encountered in many areas of engineering such as communications, control, and signal processing, and also in several other fields, e.g., econometrics and statistics. The book not only highlights the most significant contributions to this field during the 20th century, including the works of Wiener and Kalman, but it does so in an original and novel manner that paves the way for further developments. This book contains a large collection of problems that complement it and are an important part of piece, in addition to numerous sections that offer interesting historical accounts and insights. The book also includes several results that appear in print for the first time.

FEATURES/BENEFITS

  • Takes a geometric point of view.
  • Emphasis on the numerically favored array forms of many algorithms.
  • Emphasis on equivalence and duality concepts for the solution of several related problems in adaptive filtering, estimation, and control.
    • These features are generally absent in most prior treatments, ostensibly on the grounds that they are too abstract and complicated. It is the authors' hope that these misconceptions will be dispelled by the presentation herein, and that the fundamental simplicity and power of these ideas will be more widely recognized and exploited. Among other things, these features already yielded new insights and new results for linear and nonlinear problems in areas such as adaptive filtering, quadratic control, and estimation, including the recent Hà theories.

About the Author
Ali H. Sayed is Professor of Electrical Engineering at UCLA, where he established and directs the Adaptive Systems Laboratory. He is a Fellow of the IEEE for his contributions to adaptive filtering and estimation algorithms. His research has attracted several recognitions including the 2003 Kuwait Prize, 2005 Terman Award, and several IEEE Best Paper Awards.

Ali H. Sayed is Professor of Electrical Engineering at UCLA, where he established and directs the Adaptive Systems Laboratory. He is a Fellow of the IEEE for his contributions to adaptive filtering and estimation algorithms. His research has attracted several recognitions including the 2003 Kuwait Prize, 2005 Terman Award, and several IEEE Best Paper Awards.

Most helpful customer reviews

18 of 19 people found the following review helpful.
Linear Estimation from A to Z.
By Jeffrey Andrews
Kailath, Sayed, and Hassibi do an excellent job of explaining what is a fairly complicated subject. This book is best-suited for scholars who desire a deep understanding of estimation theory. Engineers who want to quickly understand how to implement a Kalman Filter might be better off buying Adaptive Filter Theory by Simon Haykin.
The first chapter provides a good overview of the book, although it makes the most sense once the subject matter of the rest of the book has been digested a bit. A consistent framework emphasizing innovations (or the new information which appears at any iteration) is used throughout the book, and both continuous and discrete-time techniques for stochastic estimation are given nearly equal treatment, although the real-world engineer is likely to be interested in the latter.
Professor Kailath's articulate nature and knack for the clever anecdote or one-liner shines throughout the book, making it, while very mathematical in nature, quite readable for the motivated student.

13 of 14 people found the following review helpful.
Wonderful and insightful
By Nicolas Chapados
This is one of the best engineering textbooks I have read, period. Although the subject matter is not for the faint-hearted, the authors' attention to pedagogical details shine throughout (repetition is the key to learning). The Kalman filter is introduced naturally as a consequence of a general framework for obtaining the best linear estimator of a random variable given others (earlier observations), and the geometric intuition is stressed repeatedly.
No important issue is omitted, including a very complete treatment of numerical issues and fast algorithms. My only gripe is with the assumption that all model parameters are KNOWN; in other words, the important aspect system identification (parameter estimation, learning, or whatever you call it in your field) is left to other textbooks.
Moreover, and no minor accomplishment, is the amazingly small number of typographical errors (at least up to where I have read so far; a bit over half the book), which is remarkable given the dense mathematical contents.
All in all, I would give it 6 stars if possible. Everything is there: it transmits a deep intuition for the matter, a places it in its historical context through interesting and amusing notes; it leaves the reader fulfilled but not overwhelmed.

4 of 4 people found the following review helpful.
Excellent text
By Shadow
This is an excellent text that covers estimation theory from a modern point of view. It will be especially interesting to anyone with a graduate degree in physics because Kailath, et al derive the theory of linear estimation from a point of view very similar to that of modern quantum mechanics - they even use similar bra/ket notation!

Basic and advanced statistical mathematics is somewhat an implied prerequisite for understanding this text. From what I have seen, I honestly find nothing negative to critique - its probably one of the best technical textbooks I have in my large library.

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[Z857.Ebook] Download PDF Daylighting, Architecture and Health, by Mohamed Boubekri

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Daylighting, Architecture and Health, by Mohamed Boubekri


Daylighting, Architecture and Health examines the relationship between natural light in buildings and human health, considering both psychological and physiological issues and bringing together a range of research in the field.

As we are becoming increasingly conscious of global warming and pushing towards energy efficiency in buildings, the book examines the question of daylighting from the perspective of the health of building occupants. It gathers and reviews all the latest and pertinent medical and architectural research related to natural light, or lack thereof, and its effect on people.

* Documents medical research findings which establish a link between light quality and health
* Considers design strategies for increasing daylight in buildings
* Develops understanding and awareness of the importance of natural light in buildings

Daylighting, Architecture and Health: Building Design Strategies is a timely and essential text for professional architects and all others concerned with the effects of daylighting on health, architecture and building design.

  • Sales Rank: #993565 in Books
  • Published on: 2008-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .40" w x 7.40" l, .88 pounds
  • Binding: Paperback
  • 154 pages

Most helpful customer reviews

3 of 8 people found the following review helpful.
Not worth the money
By E. Tu
The title of the book is a stretch. I bought it to learn "Building Design Strategies". Of the 130 pages, only 30 pages talked about strategies, the rest, is a collection of findings from other people's research papers. It should be Titled Daylight and Health.

The book is not worth the money! Wish I could return it for a refund.

4 of 18 people found the following review helpful.
BLINDED BY THE LIGHT
By .
This book overextends on a topic that is not as important as the man with the PhD who wrote it would like to think. It is an obsessive overkill on a subject that noone really cares about anymore because good lighting/daylighting design is already part of the DNA understanding of just about everyone. Everyone knows and has accepted a long time ago that daylighting is an integral part of architecture, health, etc. The book doesn't read well, and it is clear that the author is interested only in creating publications throughout his career on a splinter subject in architecture & design that does not really have anything to do with the "big picture" anymore. What is next? Perhaps the author will move into "Curtains, Architecture & Health". Everyone knows that curtains are an extremely important element to good lighting design. There are sheer & opaque curtains that have both aesthetic & lighting control properties that are valuable to the health of occupants in a given space. Good curtain design requires extensive but simple calculations of transmittance & reflectance in order to determine their controlling affects on the design lighting/daylighting scheme for a given space so that only the correct and appropriate curtains are chosen for any particular space and its occupants. Or, how about the door hinge? Door hinges are very important to a healthy design, without them we would not be able to close our doors and protect ourselves from the unhealthy elements. Good door hinge design is to be calculated using the rotational velocity calculation that I have created specifically for correct sizing. Or, how about pillows? Pillows are important to have on a bed. Without them, we would not be supporting the natural contours of our neck & back during the period of human rest that is called sleep. A good pillow design requires extensive but simple contour calculations & sizing so that only the right amount of pillow is included in our design. Or, how about lamp shades. Lamp Shades are very important to a healthy lighting design. Without them we would not be able to take advantage of healthy diffuse lighting effects that good lamp shade design provides. Without them we would have excessive glare, and therefore become blinded by the light. The list of possible splinter subjects are endless for this author. Everyone knows that being close to daylighting is healthy. Who has not desired an office space next to a window with a view throughout the last 100 years of history? Daylighting and good health is intrinsic and therefore does not require the extensive overview that this book seeks to provide. With the advent of LEED, BIM, and other movements in A/E/C, perhaps the author could focus more on how daylighting strategies save energy, reduce carbon emissions, and save people money. I'm sure the hard data on such a topic, with the current trends, would be of high value to readers, rather than the nonsense in this book.

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Rabu, 03 November 2010

[N283.Ebook] Download PDF The Complacent Class: The Self-Defeating Quest for the American Dream, by Tyler Cowen

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The Complacent Class: The Self-Defeating Quest for the American Dream, by Tyler Cowen

"Tyler Cowen's blog, Marginal Revolution, is the first thing I read every morning. And his brilliant new book, The Complacent Class, has been on my nightstand after I devoured it in one sitting. I am at round-the-clock Cowen saturation right now."--Malcolm Gladwell

Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs.

The problem, according to legendary blogger, economist and best selling author Tyler Cowen, is that Americans today have broken from this tradition―we’re working harder than ever to avoid change. We're moving residences less, marrying people more like ourselves and choosing our music and our mates based on algorithms that wall us off from anything that might be too new or too different. Match.com matches us in love. Spotify and Pandora match us in music. Facebook matches us to just about everything else.

Of course, this “matching culture” brings tremendous positives: music we like, partners who make us happy, neighbors who want the same things. We’re more comfortable. But, according to Cowen, there are significant collateral downsides attending this comfort, among them heightened inequality and segregation and decreased incentives to innovate and create.

The Complacent Class argues that this cannot go on forever. We are postponing change, due to our near-sightedness and extreme desire for comfort, but ultimately this will make change, when it comes, harder. The forces unleashed by the Great Stagnation will eventually lead to a major fiscal and budgetary crisis: impossibly expensive rentals for our most attractive cities, worsening of residential segregation, and a decline in our work ethic. The only way to avoid this difficult future is for Americans to force themselves out of their comfortable slumber―to embrace their restless tradition again.

  • Sales Rank: #82 in Books
  • Published on: 2017-02-28
  • Released on: 2017-02-28
  • Original language: English
  • Dimensions: 241.30" h x 22.23" w x 6.38" l, .0 pounds
  • Binding: Hardcover
  • 256 pages

Review

"Tyler Cowen's blog, Marginal Revolution, is the first thing I read every morning. And his brilliant new book, The Complacent Class, has been on my nightstand after I devoured it in one sitting. I am at round-the-clock Cowen saturation right now."--Malcolm Gladwell

"Tyler Cowen is an international treasure. Endlessly inventive and uniquely wide-ranging, he has produced a novel account of what ails us: undue complacency. No one but Cowen would ask, 'Why Americans stopped rioting and instead legalized marijuana.' He admires risk-taking, and he likes restlessness, and he thinks the United States needs lots more of both. Don't be complacent: Read this book!"--Cass R. Sunstein, Harvard University, and author of #Republic: Divided Democracy in the Age of Social Media

"A book that will undoubtedly stir discussion"--Kirkus

Praise for The Great Stagnation 9780525952718 6/9/11

"Cowen’s book… will have a profound impact on the way people think about the last thirty years."―Ryan Avent, Economist.com

"Tyler Cowen may very well turn out to be this decade's Thomas Friedman."--Kelly Evans, The Wall Street Journal

About the Author
TYLER COWEN (Ph.D.) holds the Holbert L. Harris chair in economics at George Mason University. He is the author of a number of explanatory and text books, including The Complacent Class, as well as writing the most read economics blog worldwide, marginalrevolution.com. He has written regularly for The New York Times and contributes to a wide number of newspapers and periodicals.

Most helpful customer reviews

49 of 52 people found the following review helpful.
Lacking in focus
By Michael J. Edelman
America has become complacent, says Tyler Cowan. We don't move as much as we used to, we're not as upwardly mobile as we used to be, and we're pretty much okay with that. Except when we're not. Only 50% of 18 year old Millenials have a drivers' license, down from 83% a few decades ago. A frighteningly large percentage of young African American men are in prison. Cowen's narrative jumps around like this. We're comfortable in our complacency. There's a big resurgence of violent protest. There's a massive amount of uncounted productivity in the Internet, or maybe there isn't.

If we are complacent, as the title of this book suggests, why is this the case? Cowen tosses out a number of idea, and then around page 159 he narrows in on an answer to both the question of complacency and that of shrinking productivity: Government is consuming more and more of our resources in support of creating the complacent, risk-free life that an increasing number of Americans seem to want. Like many critics Cowen looks to de Tocqueville, who warned of the collapse of American democracy as the drive of immigrants and pioneers become diluted through generations. It's the immigrants, people who took risks to get here, who are driving innovation and growth now.

But all this is changing, Cowen says. A complacent society is not a stable society. What's coming is chaos and realignment, although why this is coming is a bit vague; "Or if you wish to put the point in the language of financial economics," says Cowen, " the possibility of cyclical patterns in history is right now the single biggest source of systemic, undiversifiable risk." In other words, change is coming because there are cycles that drive change. But cycles are effect, not cause. They're the sign of a pattern driven by some underlying dynamic, and Cowen is a bit vague on this.

Seriously, I'm not sure what to think about this book. Cowen throws around a lot of interesting facts and observations, but his narrative jumps around and lacks focus; I had to force myself to keep reading. There's not much that's terribly original or insightful. One newspaper reviewer states in their review that "Tyler Cowen may well turn out to be this decade's Thomas Friedman," which is certainly damning with faint praise, as Friedman is the master of breathlessly presenting the obvious.I came to this book with high expectations, based largely on his reputation, but I was disappointed by what I read.

11 of 13 people found the following review helpful.
Meandering book - Symptoms of a disease but no real discussion of a (policy) cure - disappointing
By Dan Sherman
I had hoped this would be a more interesting book that would define a problem and then point out some solutions. Cowan spends most of this 200 page books describing a complacent society, where there is less innovation, less risk taking, fewer people moving -- all signs of stagnation. There are lots of interesting tidbits and statistics here, but otherwise this is list of symptoms of conditions that lead to greater economic and social instability. There is a lot of anecdote here but it is not clear what the implication of this is - It seems to be we are facing an uncertain future that could be more chaotic - It is only at the very end of the book (next to last sentence) we get the message that future chaos may lead to our being less complacent, which could perhaps lead to a "perhaps ultimately beneficial process of social, economic, and legal transformation."

Although there are many interesting things in the book, it doesn't really lead to much of a conclusion or (what I would expect from a policy-oriented economist) discussion of policy options that will improve the problems - It is a bit like saying we will get old and die (with discussion of different diseases) without talking about steps that may improve the quality of our lives.

8 of 10 people found the following review helpful.
An Engaging Look at the Challenge of Change in 21st Century America
By James Strock
Tyler Cowen is a behavioral economist and essayist. He’s a frequent commentator, blogging at Marginal Revolution and for the New York Times. His perspective might be described as built on a libertarian foundation. Cowen sees markets at play—or being thwarted—in many settings.

A current running through Cowan’s work is how to master change in our new, twenty-first century world. The internet and other technological innovations are changing our lives and work for the better. But there are winners and losers. Cowan preaches adaptability and the need for continuous self-renewal.

‘The Complacent Class’ argues that the American people have become too enamored of security. This results in attempts to shelter ourselves from change. Or, perhaps, many among us are simply immobilized by the scale of the challenge.

Cowan combines the prerogatives of writer and economist to render judgment on declining social mobility. He reminds readers that attempts to forestall change will only make matters worse in a relentlessly fast-moving global economy. He compares attitudes of contemporary Americans with those of the Chinese. Where Americans are on defense, the Chinese are on offense.

The various chapters are well written in many cases usefully provocative. The author moves into so many areas of inquiry that any reader is bound to find herself agreeing and disagreeing on various items.

Quite reasonably, Cowan sees the coming years as a period of great change. Disruption in various areas may result in chaos. Unquestionably, dynamism will be a competitive necessity.

Cowan appears to believe that the American people are declining to embrace change, that we’re retreating from creativity and risk-taking. He acknowledges that government institutions may exacerbate this tendency. A fair question is the extent to which the risk-aversion he sees in the national culture might arise in response to government policies.

Surely our governance and culture are intertwined. Nonetheless, how one diagnoses the causes of the trend toward seeking security can be important to effectively correcting the problem.

Cowan is an engaging writer, a born teacher. No matter where one comes from on the issues, reading this work can be a rewarding experience.

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Senin, 01 November 2010

[K422.Ebook] PDF Download Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, by Grant Leboff

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Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, by Grant Leboff

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Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, by Grant Leboff

With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.  Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. 

Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior.  It also explains how to build a brand that is relevant, visible, and has value for the consumer.  Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together.

  • Sales Rank: #823203 in Books
  • Published on: 2016-09-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .46" w x 6.14" l, .0 pounds
  • Binding: Paperback
  • 216 pages

About the Author
Grant Leboff is the founder of Sticky Marketing Ltd., a consulting firm that advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including The Financial Times. He is also the author of Sticky Marketing and Stickier Marketing (Kogan Page).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very good
By Autamme_dot_com
Using social media and the web to funnel sales to your business is the aim of this easy-to-read, powerful guide to digital selling.

If you are still transforming your business from the “analogue world” the book helps you understand what you are getting into Those with some form of digital presence and online activity aren’t left out either, since there may be a lot of polishing or renovation of existing activities to undertake. You may think you are a digital expert because you’ve grown up around computers and the Internet, using social media as a third arm, yet the way you conduct your business online is not necessarily so simple. Mistakes can be made or, even worse, you are wasting potential opportunities due to ignorance and misunderstanding.

This is an advice-rich, forward-thinking book that is going to benefit predominantly SMEs, yet much of the same goodness can be used within the larger corporate beasts too with a degree of modification. If you let it, the book may even help refocus and restructure processes within your company that may not directly touch on the digital realm since the same advice may be universal, such as how you prospect a customer and present to them; elements may differ but the core remains the same. If you have a rotten core, your fruit harvest may be somewhat rotten too…

The author is critical that many companies use outdated sales models, backed up by inefficient and obsolete systems and methods from a bygone time. This is true and you may need to get with the programme before your rivals or a new upstart eats your lunch. That does not mean you throw away the baby with the bathwater, but you selectively and carefully deploy the right new tools to take you forward. There is no change for change’s sake here!

There is a good chance that a lot of the information presented may be redundant to the reader but it is still worthy of a skim-read as buried in-between “stuff you know” can be additional tips or knowledge that may just make your existing processes shine. Yet there was still a lot of “new stuff” and even refreshing one’s existing knowledge was not a wasted exercise.

This book is a powerful ally to have on your side. Use it, whilst you can, before it may be too late for your untransformed business.

0 of 0 people found the following review helpful.
Stevo's Business Book of the Week
By Steven Brock
"Digital Selling" is Stevo's Business Book of the Week for the week of 2/5, as selected by Stevo's Book Reviews on the Internet

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