PDF Ebook Elements and Principles of Design, by Zena O'Connor
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Elements and Principles of Design, by Zena O'Connor
PDF Ebook Elements and Principles of Design, by Zena O'Connor
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With over 70 illustrations drawn from contemporary visual culture, Elements and Principles of Design provides insight into the tools designers use for visual communications and graphic design. With relevance to digital design, art and traditional forms of design, this booklet discusses the ways in which the elements and principles of design can help to convey meaning and communication objectives to an intended audience or target market. A concise and highly practical resource for artists and designers.
- Sales Rank: #364163 in eBooks
- Published on: 2014-05-08
- Released on: 2014-05-08
- Format: Kindle eBook
About the Author
A designer by training, Zena O'Connor holds a PhD (Sydney University), Masters Degree (Design) and a Bachelor of Business degree. Zena's professional experience includes design and research plus successful entrepreneurship (Design Research Associates and Bristol & Brooks). Zena's research and writing focuses on colour theory and application, design, digital media, branding and marketing, visual literacy and visual communications design.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Really informative and easy to understand
By Mo Birch
I fell in love with graphic design the moment I first used Adobe Photoshop over 10 years ago. Unfortunately I wasn’t able to pursue graphic design then but now I’ve quit my job and am able to focus my energy where I want. I picked up this book and was immediately impressed by the first chapter on visual communication. From there the author delves into everything from elements and principles of design to contrast, texture, and even rhythm/movement. The use of movie posters and DVD covers throughout was perfect, having those visual references really helped me. This book has given me direction and focus for my creativity. I have been kind of randomly throwing things together and not sure what direction to take to get the result I had in my head. So glad I found this!
0 of 0 people found the following review helpful.
Has helped me with ad design immensely
By TFLReader
I have been a full time online marketer for over seven years and, in that time, have taught myself how to use Photoshop, how to code and build website and much more. One thing that I have always struggled with, and often outsourced, was graphic design and particularly creating my own ads and banners. I'd love to be able to do this effectively on my own and Zena O'Connor's "Elements and Principles of Design" has provided me with a lot of the education and tools to start doing this. A very well explained book on basic design elements, with a ton of examples, with regards to color, image placement, shapes, tone, type-setting, and so much. Applying these principles is allowing me to creating some ads that really pop and, better yet, convert.
0 of 0 people found the following review helpful.
Very Thorough
By Esi
I am assuming this was created as a text book. It is very thorough and well referenced throughout the book. My first years of architecture school dealt heavily with the topics in this book. I appreciate that different perspectives of design are covered in the book. I will be adding this book to my student reading list for my Photography and Photoshop courses. From color to type to rule of thirds, it is all covered in this book. This book is easy to read which will work well for teenagers and adults. I highly recommend.
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